Jan Krikke

October 8, 2026

The article was originally published here

In the late 1960s, the musical Hair announced that the Age of Aquarius was dawning. Its opening anthem promised a transformation of human consciousness: an era of peace, harmony and understanding.

Half a century later, a familiar echo of that promise is a meditation app offered by your employer. You can find it in the same list of benefits as the pension plan and the gym discount. How did a spiritual revolution become an employee benefit?

The answer lies in the history of the movement known as New Age: where it came from, what it borrowed from Asia, and why the meaning of what it borrowed changed in the process.

Two definitions will help.

New Age is a loose label for a wide range of spiritual practices and beliefs that became popular in the West from the 1970s onward. It includes astrology, crystals, channeling, past-life regression, alternative healing and the idea that each person is on a spiritual journey of self-discovery. It is not a single organization or doctrine. It is a mood, a marketplace and a set of shared assumptions.

“Asian traditions” refers here to the major religious and philosophical traditions of India, China, Japan and Tibet: Hinduism, Buddhism, Daoism, Confucianism and their offshoots. They differ profoundly, both from one another and across schools and historical periods. This essay concerns what happened when selected teachings traveled, rather than a single Asian worldview.

Where New Age Came From

New Age did not appear out of nowhere. Its roots go back more than two centuries, to a Europe and America fascinated by invisible forces and hidden knowledge.

Eighteenth-century visionaries such as Emanuel Swedenborg and Franz Anton Mesmer described spiritual worlds and invisible forces linking living things. In the nineteenth century, spiritualists gathered around séance tables, hoping a medium could bring messages from the dead.

These movements shared a common belief: that reality is not limited to what science can measure, and that hidden forces connect mind, body and cosmos.

In the United States, a movement called New Thought added a practical twist. It taught that mental attitudes could shape health, wealth and material circumstances. This idea, that thinking positively can change your life, became one of New Age’s most enduring legacies.

The bridge to Asia was Theosophy, founded in New York in 1875 by Helena Blavatsky and her associates. Theosophy blended Western occultism with interpretations of Hindu and Buddhist teachings. It brought concepts such as karma (the moral consequences of action), reincarnation (rebirth after death) and spiritual masters (advanced beings who guide humanity) to wide Western attention. It claimed to offer access to a wisdom underlying all the world’s religions.

How Asia Was Translated

The Asian traditions that reached the West were not always presented in their original form. They were translated and, in some cases, deliberately modernized for Western audiences.

Swami Vivekananda, an Indian monk, addressed the World’s Parliament of Religions in Chicago in 1893. He presented Vedanta, one of the six schools of Hindu philosophy, as a universal, rational spirituality compatible with modern science. It was a powerful presentation, and it shaped how Westerners understood Indian thought for decades.

D.T. Suzuki, a Japanese scholar, wrote extensively on Zen Buddhism. He emphasized Zen as direct experience rather than doctrine, ritual or institutional affiliation. His writings were enormously influential in the West. They also tended to downplay the communal and ethical dimensions of Zen practice.

Asian teachers actively shaped what the West received. Their modernized interpretations also influenced how traditions were understood at home.

Modernization was also an internal Asian project. In China, the Buddhist reformer Taixu sought to make Buddhism responsive to modern society through renewed education and social service. Such efforts could challenge inherited practices while rebuilding the institutions that sustained ethical cultivation.

The counterculture of the 1960s widened the encounter. Aldous Huxley, the British novelist, and Alan Watts, a British-American writer, popularized the idea that all mystical traditions point to the same underlying truth.

Esalen, a retreat center in California founded in 1962, and Findhorn, a community in Scotland founded the same year, became laboratories for spiritual experimentation.

The Beatles’ visit to Maharishi Mahesh Yogi in Rishikesh in 1968 brought Indian meditation to global attention, though the Maharishi had been teaching in the West since 1959.

What Was Borrowed, and What Was Left Behind

Here the story becomes more complex. The West did not simply adopt Asian practices. It adapted them, changing their meaning in the process.

Consider karma and reincarnation.

In the liberation traditions of Hinduism, Buddhism and Jainism, the ultimate goal is release from samsara, the cycle of birth, death and rebirth. A favorable rebirth may be valued, but it does not end the cycle. Liberation is called moksha or nirvana. Karma concerns the consequences of actions that shape future circumstances and lives. In Hindu traditions, it is closely connected with dharma: right conduct and responsibilities to others.

Theosophy and many New Age teachings gave rebirth a different emphasis. Reincarnation became a curriculum for the soul’s growth. Karma was often reduced to cosmic fairness: “what goes around comes around.” Alongside these borrowed ideas, the Law of Attraction carried forward New Thought’s promise that positive thoughts could attract desired outcomes.

A teaching about release from the cycle became a program for self-enhancement.

Or consider meditation, especially mindfulness.

In Buddhism, right mindfulness is one element of the Noble Eightfold Path. It cannot be separated from ethical conduct, wisdom and right livelihood. It was traditionally practiced under a teacher, within a community, and aimed at ending suffering.

In the West, meditation developed along overlapping paths: religious practice, spiritual exploration, clinical treatment and workplace training. Jon Kabat-Zinn’s Mindfulness-Based Stress Reduction program, launched in 1979, helped establish its clinical role. Corporate programs later promoted it as a way to manage stress and improve performance.

Ronald Purser, a professor of management, popularized the term “McMindfulness” for this last development. In his critique, attention training is offered with the ethics, the teacher, the community and the goal all removed.

The pattern is the same in both cases. The ideas were kept. The duties were dropped. Spiritual techniques, it turned out, travel more easily than ethical obligations.

Not every inherited obligation deserved to survive.

Caste hierarchy, India’s hereditary social system, has been challenged both within and outside Asia. Asians and Westerners alike have criticized unquestioning obedience to gurus.

Teachers, rituals and communities could support ethical cultivation, but they could also reinforce obedience. Their value depended on what responsibilities they taught and whether their authority could be questioned.

The loss at issue was more specific: ethical training, sustained practice and communities in which spiritual claims could be tested against conduct. Some Western adaptations preserved these commitments; others made them optional.

Chögyam Trungpa, a Tibetan teacher who taught in Britain from the 1960s and in America from 1970, gave this tendency a name: “spiritual materialism.” It means using spiritual practice to build up the ego rather than to dissolve it, collecting spiritual experiences as one collects possessions.

The same pattern appears, in more sophisticated form, in the work of one of New Age’s own critics.

Ken Wilber: The Critic Who Borrows the Same Way

Ken Wilber is an American writer who has spent five decades building Integral Theory, an ambitious attempt to combine Western psychology, philosophy and spiritual traditions within a comprehensive framework. His work is influential and contested, and offers a demanding test of whether systematic borrowing avoids the problems of casual selection.

Wilber is also one of the sharpest critics of New Age. His best-known weapon is the “pre/trans fallacy.” He distinguishes pre-rational experience, such as magical thinking, from trans-rational experience: spiritual understanding that goes beyond reason without abandoning it. Both can feel like departures from ordinary logic, and the fallacy lies in confusing them. Much of New Age, Wilber argues, mistakes regression for transcendence. His point matters here: rejecting conventional religion or rational thought does not, by itself, establish spiritual maturity.

In his book Boomeritis (2002), he added that the baby-boom generation’s insistence on the equal validity of all viewpoints could shelter narcissism. Personal preference became immune to criticism; feeling spiritually advanced could substitute for becoming more responsible.

Yet Wilber’s own system is strongly influenced by Asian teachings. He draws on Vedanta’s accounts of consciousness and on Buddhist teachings about nondual awareness, the realization that the usual separation between self and world is not ultimate.

What he did with these sources is the crucial point. In early works such as The Atman Project (1980), he placed contemplative levels above the stages described by Western psychologists such as Piaget and Kohlberg. Asian accounts of spiritual realization became the upper rungs of a universal developmental ladder. Wilber provides a systematic framework for this borrowing. But the question remains: who designed the ladder, and how much authority do the borrowed traditions retain within it?

Waking Up and Growing Up

Wilber’s defenders would object that this describes the early Wilber. In Integral Spirituality (2006) and later works, he separated two kinds of development. “Waking up” concerns contemplative realization, which spiritual traditions explored in considerable depth. “Growing up” concerns cognitive, moral and emotional development, where Wilber credits modern psychology with identifying stages that introspection did not reveal. The two are distinct: contemplative realization does not automatically confer moral maturity.

This distinction is useful, but it leaves open who defines maturity. When Asian traditions chiefly supply spiritual insight and Western psychology supplies the measures of maturity, integration risks preserving the old division between a contemplative East and a rational, developing West. Asian accounts of ethical and social cultivation should be able to challenge that division, even though they are not empirical stage theories.

In the Analects (2.4), Confucius traces his life from a youthful commitment to learning to the ability, at seventy, to follow his desires without violating what is right. This is not modern stage psychology, but it is an account of maturity achieved through relationships rather than through growing independence. The question is whether Wilber’s framework gives such forms of maturity room to challenge its measures.

In many Asian traditions, contemplative practice and ethical cultivation were taught together: teachers, rules and shared practices joined insight to conduct.

What New Age Changed

New Age left deep marks. Yoga and meditation, once exotic, are now ordinary. Mindfulness entered medicine through Kabat-Zinn’s program and has since spread to schools, hospitals and the military.

Wider access has brought real benefits. Mindfulness-based approaches can help some people manage anxiety and depression, although results vary and evidence on pain is mixed. People can explore spiritual practices without joining a religious institution. These gains owe much to Asian teachers, established communities and clinical researchers as well as New Age. They matter, but personal relief does not by itself establish collective reform.

“Spiritual but not religious” has become a major identity: Pew Research Center’s 2023 survey classified 22% of American adults this way. That figure does not measure New Age affiliation, but it shows the scale of spiritual life outside religious identification. The wellness industry offers a more commercial expression; apps such as Headspace include meditations for concentration at work.

Jeremy Carrette and Richard King, in their book Selling Spirituality (2005), describe how spirituality became a commodity. Slavoj Žižek, a Slovenian philosopher, has argued that “Western Buddhism” is the perfect supplement to global capitalism: it allows people to keep functioning within a competitive system while maintaining an inner distance from it.

Corporate mindfulness can shift the burden of stress from heavy workloads and poor management onto employees. Breathing exercises may help them cope while leaving the causes of their stress untouched.

Other adaptations joined meditation to collective responsibility. Thich Nhat Hanh’s engaged Buddhism linked contemplative practice with peacebuilding and service. It offered a different model of how Asian teachings could travel.

Personal transformation alone does not ensure institutional change. The movement had enduring centers such as Esalen and Findhorn, but no shared framework binding its diverse practices to common responsibilities.

Adaptation itself is not the problem. Buddhism’s encounter with Chinese ideas gave rise to Chan, known in Japan as Zen. Monasteries, translators, teachers and lineages gave the new forms a home. New Age circulated through books, workshops, communities and the market, often without a shared framework of ethical training and accountability.

The Monk Without the Monastery

New Age often sought the peace of the monk without the monastery, the insight of the yogi without the yamas—the ethical restraints of nonviolence, truthfulness, and self-restraint—and the liberation of the Buddha without the wider commitments of the Eightfold Path.

Much of the movement operated on a quiet assumption: that private insight would naturally reshape public life, and that calmer individuals would inevitably make a kinder world. Yet personal relief proved far easier to achieve than collective transformation.

This outcome was not merely a failure of borrowing, but a reflection of the borrower. Every culture operates on a set of basic assumptions about what a person is and what a good life looks like. These assumptions function like the grammar of a language: invisible, yet shaping every sentence.

When meditation entered the West, it was parsed through a familiar grammar of personal autonomy, progress, and self-improvement. The practice was adapted to help individuals become calmer, more focused, and more productive within their existing lives.

In their original contexts, these Asian traditions did not merely offer tools for coping; they offered frameworks that challenged the boundaries of the independent self. They asked practitioners to reconsider not just their inner lives, but their social obligations: how they worked, whom they served, and what they owed to others. The West, however, largely filtered out these demands, retaining the individual as the principal unit of transformation.

More than half a century after the Age of Aquarius was announced, the legacy of that promise is clear. The West succeeded in building a flourishing culture of personal wellness, yet the broader transformation of collective life remains elusive. The history of this encounter suggests that a culture only truly absorbs a foreign wisdom when it allows those borrowed practices to reshape not just how its individuals feel, but how they live together.


A Short Glossary

Karma: In Indian traditions, the moral consequences of action, which shape future circumstances and rebirth.

Reincarnation/rebirth: Renewed existence after death, understood differently across traditions. Buddhism does not posit a permanent soul passing between lives.

Samsara: The cycle of birth, death and rebirth, characterized by suffering.

Moksha: Liberation from samsara.

Nirvana: In Buddhism, the cessation of suffering and the end of the cycle of rebirth.

Dharma: In Indian traditions, one’s duty or the underlying moral order; in Buddhism, the Buddha’s teachings.

Vedanta: One of the six schools of Hindu philosophy, emphasizing the relationship between the individual self (Atman) and ultimate reality (Brahman).

Zen: A school of Mahayana Buddhism emphasizing meditation and direct insight.

Mindfulness: In Buddhism, a quality of attention to the present moment, cultivated as part of the Eightfold Path.

Noble Eightfold Path: The Buddhist path to liberation: right view, right intention, right speech, right action, right livelihood, right effort, right mindfulness and right concentration.

Yamas: Ethical restraints in yoga philosophy, including nonviolence, truthfulness and non-stealing.

Pre/trans fallacy: Ken Wilber’s term for confusing pre-rational states (before reason) with trans-rational states (beyond reason).

Spiritual materialism: Chögyam Trungpa’s term for using spiritual practice to reinforce the ego rather than dissolve it.

McMindfulness: A term popularized by Ronald Purser for mindfulness stripped of its ethical and communal context and marketed as a tool for stress reduction and productivity.

Further reading:

The Development Trap: Beyond Self-Improvement and Spiritual Narcissism by Joseph Dillard

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Jan Oberg May 15, 2026 Go to this Fox News page and scroll the whole way down: President Donald Trump tells the world that his meeting with President Xi Jinping yielded a lot of very concrete political and economic results – of course, only where the Chinese side, according to him, agreed with him. He does not mention the Taiwan issue, but Secretary of State, Marco Rubio, says that it did not feature prominently in their talks and that the US policy on Taiwan has not changed. Then go to China Daily – or Global Times – and you will see that for the Chinese it is framework, principles, structure of cooperation etc. that matters – all embedded in the overall idea of “constructive bilateral relationship of strategic stability.” Nowhere is any concrete agreement or deal – all that Trump refers to – mentioned. At the general level, this gives you insights into the very different social...
In contrast to most, we’ll bring alternatives, solutions, hope and strategies for a better future. Times are dangerous, yes, but that only intensifies the need for constructive thinking and action! Jan Oberg, TFF director April 13, 2026 The new TFF Peace Pulse uses video messages in a new way: Max 3-5-minute-long comments, ideas or perhaps mini-lectures, all about peace – positive peace. We launch them today on April 13, 2026 with a carefully crafted visual aesthetic fitting the content. We hope to publish them regularly from now on. We launch Peace Pulse (PP) – for a number of reasons. The world is in chaos, and there are countless reasons to feel concerned, frustrated, even angry. The atmosphere is saturated with doom and gloom, with negative energy and rear‑mirror thinking, while vision, imagination, alternatives, strategies and genuine future‑mindedness remain in short supply. And without them, we simply can’t save the world. Looking at problems from a hundred angles will...
To celebrate TFF’s 40th Anniversary, we have re-published – on TFF Substack – two earlier articles that were published here on The Transnational. They are: TFF at 40 #1 – Peace research at Lund University closed down in 1989: Why and how?And why I lived happily ever after. This is a piece of Nordic academic history deserving to be shared – from 2017. TFF at 40 #2 – TFF’s first few years – from 2017. This is the third ◆ Christina Spännar & Jan Oberg Founders December 31, 2025 One measure of good social science is its ability to anticipate the consequences of policies, trends and events. It is not unlike the work of a good doctor: diagnosis, prognosis, and treatment must be grounded in careful observation. If the diagnosis is flawed, the prognosis falters — and the patient’s chances of recovery diminish. Over the past forty years, TFF’s board, founders,...

Recent Articles

Small and different + among the 10% most active + 9,000 texts + 150 Associates + 60 000 a day — and a stubborn belief that peace is smarter and must be secured by peaceful means. In 2026, the Transnational Foundation for Peace and Future Research (TFF) turns 40. On Monday, October 5, 2026, a new TFF homepage will go live — a new gateway to more than 9,000 articles, analyses, research papers and other contributions produced over four decades of independent peace research. But this is not simply a new website. For four decades, TFF has worked from a simple conviction: peace is smarter than militarism and can be brought about by peaceful means. This is not merely an aspiration. It is the principle expressed in the UN Charter and the Gandhian tradition that has guided our work from the beginning. TFF is a research-based, independent and people-financed foundation....
Tony Robinson October 4, 2026 Violence is easy to recognise when someone is being beaten, shot or killed. It becomes more difficult when nobody is holding a weapon. Poverty, discrimination, exploitation and repression can restrict a human life just as effectively, although they do so in very different ways and with very different consequences. Simply adding more categories to an ever-growing list of forms of violence does not really solve the problem. The more interesting question is what all these different situations have in common and why it makes sense to describe them using the same word. Human beings do not simply react to what happens around them. They remember the past, imagine things that do not yet exist, make plans and undertake projects. Workers organise because they imagine different working conditions; people migrate because they imagine another life somewhere else; social movements emerge because people refuse to accept the...
It’s a matter of principles, courage, vision and pulling together – while the militarist world is falling apart… Peter Langille October 3, 2026 “Here, then, is the problem which we present to you, stark and dreadful and inescapable: Shall we put an end to the human race; or shall mankind renounce war?”The Bertrand Russell—Albert Einstein Manifesto, July 9, 1955 ⁕ The forecast for what’s ahead is worrisome. The sharp rise in armed conflicts over the past three years is adding to what was already the highest level in over seventy years. Genocides, which should be prevented are supported. A shared climate emergency that jeopardises survival is ignored. Diverse polls now suggest that people are war-weary, worried and interested in a more effective United Nations. And, there are viable policy options for a more secure world! Yet governments are doubling-down, betting on more war and investing heavily. If current trends persist,...

TFF on Substack

Discover and subscribe to more peace materials on TFF Substack

Most Popular

Small and different + among the 10% most active + 9,000 texts + 150 Associates + 60 000 a day — and a stubborn belief that peace is smarter and must be secured by peaceful means. In 2026, the Transnational Foundation for Peace and Future Research (TFF) turns 40. On Monday, October 5, 2026, a new TFF homepage will go live — a new gateway to more than 9,000 articles, analyses, research papers and other contributions produced over four decades of independent peace research. But this is not simply a new website. For four decades, TFF has worked from a simple conviction: peace is smarter than militarism and can be brought about by peaceful means. This is not merely an aspiration. It is the principle expressed in the UN Charter and the Gandhian tradition that has guided our work from the beginning. TFF is a research-based, independent and people-financed foundation....
Tony Robinson October 4, 2026 Violence is easy to recognise when someone is being beaten, shot or killed. It becomes more difficult when nobody is holding a weapon. Poverty, discrimination, exploitation and repression can restrict a human life just as effectively, although they do so in very different ways and with very different consequences. Simply adding more categories to an ever-growing list of forms of violence does not really solve the problem. The more interesting question is what all these different situations have in common and why it makes sense to describe them using the same word. Human beings do not simply react to what happens around them. They remember the past, imagine things that do not yet exist, make plans and undertake projects. Workers organise because they imagine different working conditions; people migrate because they imagine another life somewhere else; social movements emerge because people refuse to accept the...
It’s a matter of principles, courage, vision and pulling together – while the militarist world is falling apart… Peter Langille October 3, 2026 “Here, then, is the problem which we present to you, stark and dreadful and inescapable: Shall we put an end to the human race; or shall mankind renounce war?”The Bertrand Russell—Albert Einstein Manifesto, July 9, 1955 ⁕ The forecast for what’s ahead is worrisome. The sharp rise in armed conflicts over the past three years is adding to what was already the highest level in over seventy years. Genocides, which should be prevented are supported. A shared climate emergency that jeopardises survival is ignored. Diverse polls now suggest that people are war-weary, worried and interested in a more effective United Nations. And, there are viable policy options for a more secure world! Yet governments are doubling-down, betting on more war and investing heavily. If current trends persist,...
Read More
Living-Peace-Sign-Budapest-copy
Tony Robinson October 4, 2026 Violence is easy to recognise when someone is being beaten, shot or killed. It becomes more difficult when nobody is holding a weapon. Poverty, discrimination, exploitation and repression can restrict a human life just as effectively, although they do so in very different ways and with very different consequences. Simply adding more categories to an ever-growing list of forms of violence does not really solve the problem. The more interesting question is what all these different situations have in common and why it makes sense to describe them using the same word. Human beings do not simply react to what happens around them. They remember the past, imagine things that do not yet exist, make plans and undertake projects. Workers organise because they imagine different working conditions; people migrate because they imagine another life somewhere else; social movements emerge because people refuse to accept the...
b54a1f10-8c65-4f0b-9dd5-4abc0a7d04cc_2659x2659
It’s a matter of principles, courage, vision and pulling together – while the militarist world is falling apart… Peter Langille October 3, 2026 “Here, then, is the problem which we present to you, stark and dreadful and inescapable: Shall we put an end to the human race; or shall mankind renounce war?”The Bertrand Russell—Albert Einstein Manifesto, July 9, 1955 ⁕ The forecast for what’s ahead is worrisome. The sharp rise in armed conflicts over the past three years is adding to what was already the highest level in over seventy years. Genocides, which should be prevented are supported. A shared climate emergency that jeopardises survival is ignored. Diverse polls now suggest that people are war-weary, worried and interested in a more effective United Nations. And, there are viable policy options for a more secure world! Yet governments are doubling-down, betting on more war and investing heavily. If current trends persist,...
010
Johan Galtung 1930-2024October 2015 Published here on October 3, 2026 Let us focus on Civilization for conflict analysis and remedies. Major forms of disorder use violence; war is state organized violence. The most belligerent states are the United States of America and Israel, both with civilization roots. National Evangelism, the US Protestant Christian civilization– more national than evangelical–justifies US warfare as exceptionalism of a people chosen by God, with a manifest destiny to run the world. Orthodox Judaism justifies Israeli warfare to conquer and expand from Nile to Euphrates as a religious right and duty to the Eternal One. The third most belligerent country, the UK, no longer believes it is God-chosen but chosen by the USA; not quite the same but something. But the root cause of global disorder lies in the Occident–with Islam–seeing itself as the single, universal civilization valid for all at all times, all others being...
Screenshot 2026-10-02 011738
Jan Oberg PhD, director, The Transnational Foundation for Peace and Future Research, TFFLund, Sweden October 2, 2026 This is my full original manuscript. The Chinese Academy of Social Science, CASS, makes two publications out if it. 1. China’s Five-year plan emphasized the capabilities of basic research and original innovation. It is regarded as the goal of the future social development, which, as required, should be significantly enhanced. Can you comment on the importance of original innovation in research and academic study? I believe it is easier to define “original innovation” in the natural sciences than in social sciences. The breaking points of what constitutes something new, or innovative, are not quite as sharp in the latter. But in both fields it is about opening up something that was closed, unseen, unexplored before – making manifest what was earlier latent. Innovations come in many forms and shapes – naming something that was...
arctic-circle-map
The agreement is catastrophic both because of what it says and what it doesn’t mention. It reduces further the major asset of security policies: Freedom of action. Jan Oberg TFF director September 25, 2026 A couple of hours before the agreement was signed on September 22, 2026, I published the following 13 hypotheses about what it would most likely contain on TFF Substack (in English). I was wrong on only the first point. Contrary to what Trump had written on his Truth Social platform, it does not appear to come into force immediately. In fact, it turned out to be worse than even I had anticipated. After these hypotheses now come a number of reflections in light of what the agreement actually contains, and does not contain, as well as the way in which it has generally been presented by major media outlets and by the public-service broadcaster DR. My...
girl-5894831_1280
Below are TFF-related media mentions, comments, videos and social media posts published elsewhere but not on this homepage. We happen to catch and list only a fraction. Regarding video comments and debates, we recommend that you go to the TFF Video Channel on Substack where many of them are reproduced. Jan Oberg is a contributor to China Daily – 52 million daily clicks – and Global Times, CGTN and CCTV (the national television), China Investment, Xinhua News Agency and several others. Articles and videos on these media very often multiply into countless Chinese (and Western media) that re-post them from these main media. Thanks to The China Academy, his analyses, interviews and comments are frequently posted on YouTube channels such as Thinkers Forum and Wave Media. These videos are often re-posted on Bilibili (China’s YouTube), the China Content Center on TikTok, and on the Chinese edition of TikTok, Douyin.com. This means reaching hundreds of millions of viewers worldwide over a year. While there are too many to catch on all these...