What makes Google’s Eric Schmidt so afraid? And what should he be afraid of?

Russia Today so you should of course not trust it but somehow this video and text and the man in it seems quite factual, not fake and obviously not omitted.

It documents that Eric Emerson Schmidt, the Executive Chairman of Alphabet – an American multinational conglomerate that owns a lot and among them Google – is working on “de-ranking” alleged propaganda outlets such as Russia Today, RT – the world’s third largest television network – and Sputnik.

Who is Eric Schmidt?

On the Wikipedia link you can read more about Mr. Schmidt, one of the richest person on earth, an advocate of net neutrality, a corporate manager and owner of a lot, a collector of modern art, etc. And you can read about his heavy involvement with Hillary Clinton’s recent campaign and the Obama administration and about Schmidt’s involvement with Pentagon, too.

Eric Emerson Schmidt’s name is associated with the world’s largest and most systematic data collecting search engine, Google, that millions upon millions use. School children, teachers, parents, media people, politicians and you and I all daily “google” what we need to know.

While we do that, Google tracks everything about us and if you are searching for a thing to buy, say a camera, be sure that camera ads will shortly after turn up on your screen. And they know everything we are interested in through our “googling” including political interests and hobbies.

Playing God

This very powerful corporate leader with a open political orientation has decided

– as will be seen 58 seconds into the video – that the Internet and his hugely dominating search engine a) shall cave in to political pressure, b) de-rank at least these two Russian media organizations because c) he knows they are “propaganda outlets” (it isn’t discussed at all or compared with US or other countries’ media) and d) in the name of political correctness it is OK to limit the freedom of opinion-formation.

In fact, he says in a few words that he – well, not he himself but a computer program and mechanism called an algorithm – shall decide what you are I shall be able to find. Google as Good, Google as God.

Conspicuously, his de-ranking – read censorship – policy shall not hit media (as far as we can understand from this clip at least and not from this backgrounder either) that have, for instance, been using fake news and planted stories, omitted facts and perspectives and sources and told us propaganda and worse about, say, US wars around the world.

It’s Russia’s media. And naturally you ask: Whose next? And where does that end? (“Wherever they burn books, in the end will also burn human beings.” – Heinrich Heine).

Obvious human rights violation

This type of political paternalism is not only totally unethical and foolish, it’s a violation of human rights. It cannot be defended with the argument that other countries and media outlets also use propaganda. The Western world – the U.S. in particular – calls itself ‘the free world” and gladly, without the slightest doubts, fights and kills to spread that freedom around the world and has done so for decades.

We humans have right to information without interference – at least if international law counts. Article 19 of the Universal Declaration of Human Rights states states that “Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers.”

You abuse power, Mr. Schmidt

Mr Schmidt, you are blatantly and clearly interfering in the rights of millions, if not billions, to know. To seek information. To shape their opinions.

With your few words you abuse your almost unlimited digital, political, economic and ‘defence’ power – much much worse than if you had sexually abused just one woman for which older men today are fired or choose to resign.

This has to be stated irrespective of whether we like or dislike Russia and its media. That is not the issue here. This has to be fought against because it is slippery slope, Mr Schmidt.

You ought to stand up and use your powers with principles and vision: To protect the Internet against every and each reduction of freedom. Freedom for all, also the fake news-makers however we define them. Yes, there is another solution for that problem and it is not your paternalism.

It just cannot be for you to decide what is good for others and collect data about us all which is only good for you.

Has the West really become so insecure about itself?

Censorship – de-ranking – and information warfare is not the solution to anything. A strong society or culture that believes in its own moral value and vitality does not censor. Dictatorships – “regimes” – do.

Mr. Schmidt has much more power than many state leaders but he is not up to it and how would he be able to re-rank themes and media again in the future.

Has the West, the US and Western culture become so weak, so trembling at the sight of the global future and so morally deranged that it cannot live with – does not believe it can compete factually and intelligently with – other views? With fake? With propaganda by others? If so, that is where the Soviet Union was in the early 1980s. And if so, watch the writing of the Western walls!

Education and trust

There are much better solutions – if you think. Mr. Schmidt may also google them…

It’s education – education of young and old to learn to identify what is trustworthy and what is not. Learning to learn on the Internet. It is dialogue and it is dignity – instead of succumbing to the lowest of levels that he accuses others of being at.

And there is more solutions.

Making democracy, freedom and human rights stronger – by believing in human beings, their intelligence and solidarity. When Google de-ranks, it de-humanises. It offends the intelligence of the world’s users of the Google search engine.

It sinks to the low level where fakers and liars are – devoid of morals but passionate about selling a particular message even if totally unfounded.

What are you so afraid of, Mr. Schmidt?

If I were Eric Schmidt think I would be afraid of being perceived as a “useful idiot” or an an evil operator on behalf of US militarism – since he is targeting Russia in a the new Cold War atmosphere.

After all is/was a member also of various US government security and Pentagon related boards. And after all, he spoke at the Halifax Security Forum filled with military defence people and hardliners who see only Russia, North Korea and Iran as problems, never the US itself. One of the panels deals with the “Post-Putin Prep”!

Regime change in Russia too in the future and with truthful news from Google?

Mr. Schmidt and his corporate fellows should also be afraid that millions will become more sympathetic to Russia Today, Sputnik and even Russia itself precisely because of his words.

There are no wars on the ground without information war. If Schmidt’s Google fights political wars with de-ranking, many of us will be de-parting to more peaceful, rights-respecting and ethical search engines than his. So until further:

#BoycottGoogleSearch

PhD, Peace & future researcher + ‌Art Photographer, Professor Emeritus and media commentator

Related Posts

Tony Robinson October 4, 2026 Violence is easy to recognise when someone is being beaten, shot or killed. It becomes more difficult when nobody is holding a weapon. Poverty, discrimination, exploitation and repression can restrict a human life just as effectively, although they do so in very different ways and with very different consequences. Simply adding more categories to an ever-growing list of forms of violence does not really solve the problem. The more interesting question is what all these different situations have in common and why it makes sense to describe them using the same word. Human beings do not simply react to what happens around them. They remember the past, imagine things that do not yet exist, make plans and undertake projects. Workers organise because they imagine different working conditions; people migrate because they imagine another life somewhere else; social movements emerge because people refuse to accept the...
A friendly quarrel while we agree that the US sanctions are a weapon of mass destruction and kill more people than wars do. And that we must talk much more about sanctions than we have so far. Jan Oberg, TFF director March 16, 2026 John Mearsheimer recently stated that U.S. sanctions murdered around 38 million people between 1971 and 2021 – see the video below. It is a dramatic figure, and it has spread quickly because it captures, in one sentence, the enormous human cost of modern sanctions. I share his concern about the destructive effects of economic coercion. But the specific number he cites — and the way he attributes it — deserves a friendly academic clarification. The figure comes from a 2023 Lancet Global Health article estimating the mortality effects of unilateral U.S. and EU sanctions over the past half‑century. This is the first point where Mearsheimer’s shorthand diverges from the text: the study...
Photos © TFF 2000 Read PressInfo 90 “Lift the Sanctions and Bring More Aid to Yugoslavia” See Pictures from Belgrade © TFF 2000 Please reprint, copy, archive, quote or re-post this item, but please retain the source.

Recent Articles

Photo above: Carl Fredrik Reuterswärd’s Non-Violence outside UN Headquarters in New York. Kirill Levin, CC BY-NC-SA 2. Jan Oberg November 3, 2026 I am happy to be published in Horizons which is produced by the Center for International Relations and Sustainable Development, CIRSD, in Belgrade. My contribution brings out a radical re-thinking of what concepts such as defence, security, deterrence – and peace – may mean if we want to create a more peaceful world. It also summarises a few things I have been working with the last few decades. Please read it here Og her er den på dansk, takket være Johnny Baltzersens lynhurtige oversættelse
UNITE-tillid, DREAM-velstand og andre konstruktive komponenter Normally we publish articles in English here. But this is a translation of a very important TFF document that should reach as many as possible in Denmark since this country’s government has been one of the most hardline in Europe and, up till now at least, has refused to use diplomacy and, instead, spent tremendous sums on arming Ukraine with the express goal of defeating Russia. Thus this – unique – article is in Danish. Vi er Johnny Baltzersen og hans Fælles Sikkerhed – Fælles Fremtid på Substack overmåde taknemmelige for at have oversat og publiceret TFF’s 2025-portfølje for fredsidéer med henblik på Ukraines fremtid. Vi håber den nu kan nå mange flere danskere – som også vil sprede den og skabe debat – nu den danske regerings og folketingspartiernes politik på dette område siden 2022 står nu – forudsigeligt – ved vejs ende....
Jan Oberg TFF director October 28, 2026 Exactly one month has now passed since I published my criticism of the introduction to the special issue on Johan Galtung published by the Journal of Global Security Studies, JoGSS, and of Tor Egil Førland’s chapter about Galtung which serves as a preview to his forthcoming biography of Galtung to be published by PRIO. See the original on The Transnational here and the same article on TFF Substack with many general and critical comments and, in particular, the people who decided to withdraw from the biography project in protest. The special issue itself was extraordinary. It was devoted to the intellectual legacy of one of the founders of peace research and contained a number of strong assessments of his personality, scholarship, intellectual trajectory, and public role. Such assessments are, of course, entirely legitimate. No scholar is beyond criticism, and neither was Johan Galtung....

TFF on Substack

Discover and subscribe to more peace materials on TFF Substack

Most Popular

Photo above: Carl Fredrik Reuterswärd’s Non-Violence outside UN Headquarters in New York. Kirill Levin, CC BY-NC-SA 2. Jan Oberg November 3, 2026 I am happy to be published in Horizons which is produced by the Center for International Relations and Sustainable Development, CIRSD, in Belgrade. My contribution brings out a radical re-thinking of what concepts such as defence, security, deterrence – and peace – may mean if we want to create a more peaceful world. It also summarises a few things I have been working with the last few decades. Please read it here Og her er den på dansk, takket være Johnny Baltzersens lynhurtige oversættelse
UNITE-tillid, DREAM-velstand og andre konstruktive komponenter Normally we publish articles in English here. But this is a translation of a very important TFF document that should reach as many as possible in Denmark since this country’s government has been one of the most hardline in Europe and, up till now at least, has refused to use diplomacy and, instead, spent tremendous sums on arming Ukraine with the express goal of defeating Russia. Thus this – unique – article is in Danish. Vi er Johnny Baltzersen og hans Fælles Sikkerhed – Fælles Fremtid på Substack overmåde taknemmelige for at have oversat og publiceret TFF’s 2025-portfølje for fredsidéer med henblik på Ukraines fremtid. Vi håber den nu kan nå mange flere danskere – som også vil sprede den og skabe debat – nu den danske regerings og folketingspartiernes politik på dette område siden 2022 står nu – forudsigeligt – ved vejs ende....
Jan Oberg TFF director October 28, 2026 Exactly one month has now passed since I published my criticism of the introduction to the special issue on Johan Galtung published by the Journal of Global Security Studies, JoGSS, and of Tor Egil Førland’s chapter about Galtung which serves as a preview to his forthcoming biography of Galtung to be published by PRIO. See the original on The Transnational here and the same article on TFF Substack with many general and critical comments and, in particular, the people who decided to withdraw from the biography project in protest. The special issue itself was extraordinary. It was devoted to the intellectual legacy of one of the founders of peace research and contained a number of strong assessments of his personality, scholarship, intellectual trajectory, and public role. Such assessments are, of course, entirely legitimate. No scholar is beyond criticism, and neither was Johan Galtung....
Read More
knotted gun
Photo above: Carl Fredrik Reuterswärd’s Non-Violence outside UN Headquarters in New York. Kirill Levin, CC BY-NC-SA 2. Jan Oberg November 3, 2026 I am happy to be published in Horizons which is produced by the Center for International Relations and Sustainable Development, CIRSD, in Belgrade. My contribution brings out a radical re-thinking of what concepts such as defence, security, deterrence – and peace – may mean if we want to create a more peaceful world. It also summarises a few things I have been working with the last few decades. Please read it here Og her er den på dansk, takket være Johnny Baltzersens lynhurtige oversættelse
TFFPortfolioVign
UNITE-tillid, DREAM-velstand og andre konstruktive komponenter Normally we publish articles in English here. But this is a translation of a very important TFF document that should reach as many as possible in Denmark since this country’s government has been one of the most hardline in Europe and, up till now at least, has refused to use diplomacy and, instead, spent tremendous sums on arming Ukraine with the express goal of defeating Russia. Thus this – unique – article is in Danish. Vi er Johnny Baltzersen og hans Fælles Sikkerhed – Fælles Fremtid på Substack overmåde taknemmelige for at have oversat og publiceret TFF’s 2025-portfølje for fredsidéer med henblik på Ukraines fremtid. Vi håber den nu kan nå mange flere danskere – som også vil sprede den og skabe debat – nu den danske regerings og folketingspartiernes politik på dette område siden 2022 står nu – forudsigeligt – ved vejs ende....
JoGSS-Silent
Jan Oberg TFF director October 28, 2026 Exactly one month has now passed since I published my criticism of the introduction to the special issue on Johan Galtung published by the Journal of Global Security Studies, JoGSS, and of Tor Egil Førland’s chapter about Galtung which serves as a preview to his forthcoming biography of Galtung to be published by PRIO. See the original on The Transnational here and the same article on TFF Substack with many general and critical comments and, in particular, the people who decided to withdraw from the biography project in protest. The special issue itself was extraordinary. It was devoted to the intellectual legacy of one of the founders of peace research and contained a number of strong assessments of his personality, scholarship, intellectual trajectory, and public role. Such assessments are, of course, entirely legitimate. No scholar is beyond criticism, and neither was Johan Galtung....
Screenshot 2026-10-26 115647
An aspect of Iran’s culture and civilisation you’ve probably never heard about. Don’t be surprised if the US and Israel also try to bomb them. Jan ObergTFF director October 26, 2026 Today – under the “USraeli” threat of new “annihilating” bombings – opens the 7th International Conference on Peace and Conflict Resolution at Tehran’s University. As far as I can tell, this is the only permanent, advanced peace research institution in West Asia/the Middle East. Perhaps more countries in that region could be inspired? I mean, how many military “security” institutes and military academies do they have? Many peace research institutes and university departments have been established since the 1950s in the West. They are now all under attack; some have closed down, some have gone mainstream, yet others kept the name but do nothing to research peace and disseminate results or advice; instead, they cooperate with militarism’s platforms such...
Screenshot 2026-10-15 141837
Let’s discuss using AI to create peace – in contrast to boring geopolitics devoid of creative healing and visions. Jan Oberg TFF director October 15, 2026 I asked VEED to create a short video exemplifying how peace is preferable to war, then chose the lady as a template. Simple as that. In less than a minute, it produced this video, which any peace-loving person would appreciate. The only problem is that human intelligence (HI), at least the one that exists among Western decision-makers, isn’t half as moral or smart as AI. I have used AI to dialogue about peace and peace plans, creative conflict resolution and visions of a better future for humankind. It so happens that I am having more stimulating, intelligent, creative and moral discussions with AI than I could possibly have with any EU or NATO leader today. Yes, AI has very problematic and dangerous aspects; used...
girl-5894831_1280
Below are TFF-related media mentions, comments, videos and social media posts published elsewhere but not on this homepage. We happen to catch and list only a fraction. Regarding video comments and debates, we recommend that you go to the TFF Video Channel on Substack where many of them are reproduced. Jan Oberg is a contributor to China Daily – 52 million daily clicks – and Global Times, CGTN and CCTV (the national television), China Investment, Xinhua News Agency and several others. Articles and videos on these media very often multiply into countless Chinese (and Western media) that re-post them from these main media. Thanks to The China Academy, his analyses, interviews and comments are frequently posted on YouTube channels such as Thinkers Forum and Wave Media. These videos are often re-posted on Bilibili (China’s YouTube), the China Content Center on TikTok, and on the Chinese edition of TikTok, Douyin.com. This means reaching hundreds of millions of viewers worldwide over a year. While there are too many to catch on all these...