To: Prof. Klaus Schwab, Founder and Executive Chairman, World Economic Forum Switzerland Dear Prof. Schwab, I notice that you hope the 2015 WEF meeting will be a “starting point for a renaissance of global trust”. This is a noble aim, very important and timely. Thus, as the Founder of Globalisation for the Common Good Initiative (GCGI) I wish to endorse and support you in this aim. Today in many parts of the world, the so-called market, and the values of consumerism, underpinned by the “Black Friday” values, have become increasingly dominant and are now seriously threatening our global future, both in terms of our care of the planet and in increasing societal rivarly and conflict. In the process we have lost trust in everything. This is why I believe your aim is so important. In the global society in which we now all live, it is essential for our common...